Since 2006 we have been a trusted supplier of safe and natural home cleaning and laundry products under the Violet’s brand for people wishing to avoid the toxic chemicals found in commercial brands that were linked to their asthma, eczema and allergies.

Today, the link between toxins and our general health is widely accepted and our range of products has expanded to meet the growing desire for pure and natural products for home and garden, babies and pets.

While other companies have entered this space, what still sets us apart is our declaration of ALL our ingredients, a transparency that offers complete assurance of safety and effectiveness.

Our products are super-concentrated, environmentally friendly, and free from harmful chemicals and fillers that can damage your clothing and aggravate skin conditions such as eczema. Perfect for your whole family’s laundry, our eco-friendly detergents, chlorine-free bleach, and natural fabric softeners ensure no residue is left on clothing. We prioritise the safety of delicate baby skin, children’s skin, and marine life.

Using natural cleaning products reduces the volume of potentially harmful chemicals in your home, minimising exposure to substances that can be absorbed through the skin, inhaled, or contribute to health conditions. We use only pure essential oils to fragrance our products, transforming cleaning into an enjoyable experience.