Since 2006 we have been developing and manufacturing Earth and skin-friendly laundry, home and personal care products with natural, organic ingredients and pure essential oils.

In the press

The Telegraph

“the results were fantastic” “mild and mighty”

Cook Vegetarian Magazine – Top Picks

“Washday magic“

The Green Parent

“source a greener clean“

Juno magazine

“I really enjoyed using this laundry liquid. The smell of lavender when I poured it into the machine and when I took the clothes out was fantastic….the liquid is concentrated, it went a long way.”


Customer comments

“smells amazing and so natural”

My washing looks so much brighter and whiter… living in a property with a septic tank, I have always been very careful as to what I use for cleaning etc…So I wish to send you a BIG THANK YOU, it is so lovely to see my washing on the line looking really WHITE.”

“Earth friendly bleach – fabulous stain remover!”.

“Better for baby’s eczema”

“The Violet’s laundry is brill..”

“My Health Visitor told me about the soap powder…now no dry skin rashes.”

“We’ve been using Violet’s powder which has been fantastic and my daughter’s skin is the best it’s been in ages.”